FOR THE LOVE OF PETE // BRANDING
Born out of the love for a boy with hydrocephalus, Pete's mom created a non profit to support research and raise awareness. Working with the family, we created a "heart brain" mark that communicates health, the brain itself and the motivation behind the non profit. Bright colors—Pete's favorite—also fold in his love of long summer days by the lake. The business cards do double duty by including a Hydrocephalus fact on the back side.