FOR THE LOVE OF PETE & PUTT WITH PETE // BRANDING & EVENTS
After her son was born with hydrocephalus, Jean Bigalk was inspired to create a nonprofit to support research and raise awareness. Working with the family, we created a "heart brain" mark that communicates health and the personal motivation behind the nonprofit. Bright colors—Pete's favorite—also fold in his love of the lake. Each summer, the nonprofit hosts its main fundraising event, "Putt with Pete," an annual golf extravaganza filled with fun, food, and of course, golf.